Is the press release dead?

Almost weekly I come across blogs and articles questioning the value of the press release and asking whether it has a place in today s fast paced social media world.  Is the press release dead, should we just cast it aside like a piece of litter? There s no doubt that the role of the press release has changed but maybe we need to ask more searching questions to really look at its role and whether it s fit for purpose.
http://bit.ly/1iO4XFA

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