Archive | June 2014

Free Email Course: How to Pitch Journalists and Bloggers

Want to know the media databases journalists use to source contacts, the simple tweak you can make to your website to get journalists to contact you, the research you must do before even considering making an approach to a journalist or a bloggers?

Then take a look at this free 5 part email course: How to Pitch Journalists and Bloggers.


How not to pitch a journalist

It can be so annoying when you pitch a journalist with an idea or a news story but don t get any media attention or coverage. How not to pitch a journalists If it happens time and again then that can feel quite disheartening.  You begin to feel a bit like a hamster on a wheel – you’re making all the effort but it’s not getting you anywhere. So, how do you jump off the wheel and get your pitching back on track? Understand what not to do when pitching a journalist Maybe you know the theory about what you should do when it comes to pitching journalists – how to go about approaching them, what journalists will be interested in, the different ways to get you and your business noticed. That’s all well and good but putting it into practice is another matter.  Knowing what to do is important but so too is knowing what not to do.  So, to help you on your way, here s a don t do list for when you are sending your next pitch to a journalist. 1. Don t email blast the to box there s n

15 classic press release mistakes – and how to avoid them

If you ve ever tried to write a press release, to get your news noticed by journalists, then  you ll know that it can be a complicated business and frustrating too. A press release is a useful tool for presenting a news story to a journalist but it s easy to get it wrong.  Knowing the common press release mistakes can help you to avoid falling into the trap of spending time on putting a press release together that isn t going to get you anywhere. 15 classic press release mistakes So, without further ado, here are 15 common press release mistakes and how you can avoid them. Failing to find the news story 1. Self promotion of course you want to promote yourself and your business but the press release is not the place for blatant promotion.  The value of coverage in the press and media comes from the third party endorsement of being featured.  This is not advertising you cannot control what the journalist writes or reports.  But, you can make their job as easy as possible by givi

25 Ideas for Creating News Stories Journalists Will Love

Ever scrambled around to find Public Relations opportunities to raise the profile of yourself and your business?  Creating news stories that journalists will love can sometimes feel like feast or famine – some months the news stories pop up all over the place, the next month nothing. The Key to Giving Journalists What they Want So, how do some individuals and businesses manage to maintain a consistently high profile? Bigger businesses may well have considerable budgets and a dedicated Public Relations team but that does not mean that such profile is out of reach for smaller businesses.  The key is to have an understanding of what journalists are looking for and to give that to them consistently, in a way that serves their purposes as well as yours. Planning Your News Stories You probably have a number of news stories but you might not realise it – you’ll certainly have the potential to ‘create’ news stories to get noticed.  So, where do you start?  First, have a good un