15 classic press release mistakes – and how to avoid them

If you ve ever tried to write a press release, to get your news noticed by journalists, then  you ll know that it can be a complicated business and frustrating too. A press release is a useful tool for presenting a news story to a journalist but it s easy to get it wrong.  Knowing the common press release mistakes can help you to avoid falling into the trap of spending time on putting a press release together that isn t going to get you anywhere. 15 classic press release mistakes So, without further ado, here are 15 common press release mistakes and how you can avoid them. Failing to find the news story 1. Self promotion of course you want to promote yourself and your business but the press release is not the place for blatant promotion.  The value of coverage in the press and media comes from the third party endorsement of being featured.  This is not advertising you cannot control what the journalist writes or reports.  But, you can make their job as easy as possible by givi
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