Archive | August 2014

How to ignore the needs and lose the business

We were on a family day out recently and it got to that tipping point of needing to feed the kids for lunch. They are quite young, five and three, so the window of opportunity starts to close quite quickly and the risk of major meltdown increases by the minute.  Time is pressure. Now, call me old fashioned but customer service has always been a hot topic for me.  I go out of my way to ensure that clients are satisfied beyond their expectations.  So, I m always surprised when customer service falls short. We trotted along the high street to find somewhere to eat and popped our heads into the first restaurant we came across.  It was quiet and spacious and served Italian food so looked pretty good in terms of accommodating the kids.  I asked the waitress if they did kids meals or kids portions I refuse point black to order an adult meal when just a small portion of that will be eaten. The response was, No, we don t do meals for children.  But, if you order an adult meal then you c


How to find journalists who want to hear from you

Stop overthinking it, yes, you heard right stop overthinking how to find journalists who want to hear from you and will be interested in you and your business. Ever struggled with something only to realise that the answer is blindingly obvious and staring you in the face?  Well, the same is true with finding and engaging journalists. Finding journalists who will be interested in you and your business, and what you have to say, is sometimes seen as a mystery – with the perception that Public Relations (PR) consultants have little black books that hold the key.  The truth is that journalists have never been more accessible and that presents you with a golden opportunity.   Offering news stories and articles and providing comment are ways for you to sow seeds for your business to reach and attract clients. So, where do you start?  There are many ways but here are two top tips both very quick and easy. 1. Use a search engine Sound obvious?  Well, yes, it is.  Take a key word