How to get your news story noticed by journalists

You ve got a news story?  Great, now for the hard part  how to get your news story noticed by journalists. Today, there are many ways to get your news out there and noticed.  Press release distribution services are easy to use and offer up the opportunity for reaching many thousands of contacts at the touch of a button.  The trouble, however, is that they don t necessarily screen or check the news announcement itself to see whether it will be of interest to the media. Also, many press release distribution services don t allow for the chance to build relations with journalists.  The long and the short of it is that you could be left with a gaping hole in your budget  you ve spent money on pushing a press release out there and waited, waited, waited but no coverage has resulted and you don t have any idea why. I m not against press release distribution services themselves, I m just against them being used in the wrong way.  Of course, you could just as easily send your press
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