92% of UK Journalists Use Twitter – what about you?
I came across a great piece of research recently, the Social Journalism Study 2013 by Cision, which asked journalists how they used social media for work. The report provides some fascinating statistics. I haven’t tracked down the 2014 report so am guessing they are still putting that one together. But, the reports from the previous years certainly show the trend and I expect that the picture painted in a more up-to-date report will just emphasise that usage has increased. Here is a snapshot taken directly from the executive summary of the report: Social media is now an everyday professional tool with 96% of UK journalists using it on a daily basis. 42% of UK journalists say that they would not be able to carry out their work without social media. Twitter is proving to be the quintessential social media tool for UK journalists with 92% of them using it regularly for work. OK, so journalists are heavy users of social media and maybe that shouldn t be a surprise. If that s the