21 ways to make your press release stand out

Do press releases still have a role?  Yes, they do.  But, with journalists being inundated with them as well as being bombarded on social media you have to work that much harder to get your press releases noticed.  So, here are some helpful tips. 21 ways to make your press release stand out 1. Make sure it has news value If you ve identified a news story then you ve done some of the hard work already.  What I mean is that it s easy to issue a press release but the starting point has to be to pinpoint the news value in your story that will interest journalists.  A new website in itself is not a news story  you have to dig much deeper into the impact the website will have on people.  Always ask yourself the question where s the human interest?  And, then, think about the journalists you want to target and how the story is relevant to them and their audiences. 2. Make it timely Old news isn t news at all.  Mostly, news is about something that has just happened, or is about to h


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