Archive | February 2015

Put people back at the heart of your PR

It s all too easy with your Public Relations to get caught up in the features of your product or service, or the fact that you are providing something that is new or different. While that is all very worthy you have to bring yourself back to some key questions if you want to pin down how to get your message across in a way that will appeal to journalists and get to the heart of what they want from an idea or news story. I was reminded of that this week in some work I ve been doing.  Always bring your PR back to people the impact your news or story will have on them, the role they play, how what you can share will help them.  No one wants to know that your widget is super fast or has a never been used before processor.  Or, that your website combines loads of data tabulated in a way that looks smart and classy.  None of it makes a difference. If you think of only one thing it has to be where s the human interest, who does this help, what is the benefit? Of course, to get your news
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20 ways to promote your guest blog post

Hurrah, you did it!  The blogger has said yes to a guest blog and you did your happy dance. Then you put your head down and sweated blood and tears to deliver awesome content.  You look forward to publish day with a nervous knot in your stomach and then when it goes live you click back to it every few minutes waiting for the comments and shares.  You ve put it out there and wait, and wait, and wait But, it just doesn t happen.  There s not much interest and you can t work out why.  You ve created fantastic content and it s on an established website that has credibility amongst your target audience.  Yet you aren t getting the interest in the article you ve written or much traffic as a result and as far as helping list building your effort has drawn a great big zero.  Sound familiar? Where are you going wrong? Of course, getting a guest blog opportunity is fantastic and you should pat yourself on the back about that.  But that is where the hard work starts.  The blogger whos
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How to get more eyeballs on your business with less time and effort

It can be frustrating.  You put all that effort into getting content out there, whether that s your blog, guest blogs or articles you ve written, but if people aren t responding and coming knocking at your door then it can feel like a waste of time. Maybe you re in the trap of churning out content week after week on your blog that is feeling more and more like a burden.  Have you fallen out of love with your business?  Well, if you ve been putting in the hours but not getting the response then it can certainly feel like that. I used to be one of those people who would always say there s never enough hours in the day .  Now, I realise there are and it s just what you do with them that makes a difference.  Sounds simple, and I don t want to pretend I ve cracked it, but I ve found that it s about making what you do work harder for you. So, to give you an example, if you write a blog then you might be able to syndicate it out so that you can get more eyeballs on it without any more
http://bit.ly/1EbOYK7

How to get more eyeballs on your business with less time and effort

It can be frustrating.  You put all that effort into getting content out there, whether that s your blog, guest blogs or articles you ve written, but if people aren t responding and coming knocking at your door then it can feel like a waste of time. Maybe you re in the trap of churning out content week after week on your blog that is feeling more and more like a burden.  Have you fallen out of love with your business?  Well, if you ve been putting in the hours but not getting the response then it can certainly feel like that. I used to be one of those people who would always say there s never enough hours in the day .  Now, I realise there are and it s just what you do with them that makes a difference.  Sounds simple, and I don t want to pretend I ve cracked it, but I ve found that it s about making what you do work harder for you. So, to give you an example, if you write a blog then you might be able to syndicate it out so that you can get more eyeballs on it without any more
http://bit.ly/1EbOYK7

10 steps to banishing fear of approaching the media

You want to be visible, to get noticed, to open up opportunities for new business and collaborations.  And, of course, you know that more eyeballs on your business, more often, for all the right  reasons, can only be good, right? But, you re not taking the steps you need to make those approaches.  You write the email but don t send it, you look at the phone but don t pick it up.  Your ideas sit in documents and folders gathering virtual dust. You don t feel ready, prepared, or simply worthy.  It s a crisis of confidence what if you put yourself out there and it damages your reputation rather than enhances it?  Or, maybe you doubt whether you have anything worthy to share, whether you ll be convincing, come across as an expert?  Even worse, the idea of approaching the media just fills you with dread and you freeze with that yucky feeling in the pit of your stomach.  Does it feel more comfortable to stay hidden? Well, the good news is that you re not alone.  And, the even bett
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