Put people back at the heart of your PR

It s all too easy with your Public Relations to get caught up in the features of your product or service, or the fact that you are providing something that is new or different. While that is all very worthy you have to bring yourself back to some key questions if you want to pin down how to get your message across in a way that will appeal to journalists and get to the heart of what they want from an idea or news story. I was reminded of that this week in some work I ve been doing.  Always bring your PR back to people the impact your news or story will have on them, the role they play, how what you can share will help them.  No one wants to know that your widget is super fast or has a never been used before processor.  Or, that your website combines loads of data tabulated in a way that looks smart and classy.  None of it makes a difference. If you think of only one thing it has to be where s the human interest, who does this help, what is the benefit? Of course, to get your news
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