Clarkson bun fight grabs the headlines

One piece of PR advice I come back to time and again for small businesses wanting to get featured in the press and media is to read, watch and listen to the news. If you do that day in and day out then it gives you great insight.  It gives you a good feel for what makes news and how the same story can be presented in different ways across the media.  You can also follow how a story gets pushed on as it develops and others wade in with opinions.  And, of course, the impact that that news has on profile and reputation. The story about Jeremy Clarkson s suspension by the BBC is a classic example and one that highlights so many elements that it s worth dissecting to get a better understanding of the media, what it wants, how it works and the role of social media in both debating and commenting on news and in creating it. You can read the BBC report of the story here.   In a nutshell, Clarkson, who co-presents the BBC show Top Gear, has been suspended by the BBC for an alleged fracas


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