Archive | June 2015

How to get journalists bashing at your door

Feeling frustrated because you want more media coverage, to build your credibility, reputation and profile, to generate leads and sales but you re struggling to get more eyeballs on your business with your publicity efforts? It s tough you can do so many different things and the huge choice can feel overwhelming, can t it?  And, if you ve taken the time and effort to put together something like a press release just to see it fall flat then that really sucks. I was reviewing a press release yesterday and, I have to say, I thought I might have to stab myself in the head with a plastic fork.  It was awful, and that s a huge shame because it won t get any coverage and that s frustrating, annoying and a waste of time and effort for everyone.  And, just as importantly, it has the potential for damaging reputation rather than enhancing it.  Quick tip  if your press release doesn t have any news in it then it s not a press release, so don t send it.  Every approach you make to a media


How to stalk a journalist

One of the common issues that comes up time and again, when I speak to people, is how to find the right media contacts. Actually, finding the right media contacts isn t that difficult.  Where it usually goes horribly wrong is what very many people do once they ve got hold of those contacts. All too often the temptation is to send out mass emails that have no personalisation in the hope that something will stick.  I know exactly what I do when I get an email like that.  In fact, I get emails like that a lot the other day someone was asking if they could do a guest post for the website on a subject completely unrelated to what I put out there.  I was surprised to say the least.  In another one, someone was asking me to include a link to their software product which aided keyword research and SEO.  I think, if you are reading this, then you ve twigged that that is not my field. Anyhow, in both those examples, it was clear that the people who had contacted me had not looked at the

Three ideas to pinch to boost your media coverage

Do you follow the news, follow the websites and publications that are important, and not so important, to your business, I mean really follow them? It s one of the best things you can do to get inspired about, and boost your own media visibility and coverage.  You get a feel for what journalists want but you also find ideas from other sectors that you can pinch yourself. It s not all about the websites, programmes and publications that your potential customers will see and hear.  Other outlets and media coverage, completely unrelated, can really help to spark ideas too. Here are three pieces of coverage I ve come across recently that I wanted to share they highlight different ways you can get media coverage using stunts, photography and anniversaries.  You just need to put your creative hat on to work out how you can apply them to your business.  Or, keep the ideas in your back pocket and come back to them when the time is right. FA Cup weather ballon stunt This is a great sto