Why reading The Sun could save your business

Ever struggled to get your message across, to get the instant understanding and recognition you re after?  If you re not clear on what you re about or offering then how can you expect anyone else to be clear either? A lack of strong message leads to confusion and inconsistency.  It can be especially damaging if you re working alongside a number of other people in the business and each of you has a different take on describing what you do and offer.  Your communication can easily get pulled in all sorts of directions if you don t have clear and effective messages set down. Your messages matter Whether it s pitching a journalist, writing copy for your website, writing articles or guest blogs for publications and websites, presenting to a room full of business people or networking, you need to nail down one essential element your message, and that s where The Sun fits in. Your message underpins your communication and is key in evaluating its effectiveness too.  If you are already cl
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How to become a media expert

How do you become a media expert, someone called on by the media to comment about stories relevant to your niche? It s something that feels like the Holy Grail for many.  It can seem like those people that get the media spotlight are in another league.  But, they are no different to you or me and many of them didn t start out with that profile, did they?  But, journalists pick up the phone and email them to get their views and to invite them into the studio for comment. What makes them different and how can you tap into that so that journalists are calling you too for your expertise, knowledge and insight? Here are some tips on how to become a media expert they ll take you time and effort to implement or you ll need to hire someone to implement them on your behalf.  They aren t rocket science but you do need to stick with it over time to get results. 1. Mindset first you have to believe that it is acheivable and believe in your own abilities in wanting to share your skills and
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Clarkson bun fight grabs the headlines

One piece of PR advice I come back to time and again for small businesses wanting to get featured in the press and media is to read, watch and listen to the news. If you do that day in and day out then it gives you great insight.  It gives you a good feel for what makes news and how the same story can be presented in different ways across the media.  You can also follow how a story gets pushed on as it develops and others wade in with opinions.  And, of course, the impact that that news has on profile and reputation. The story about Jeremy Clarkson s suspension by the BBC is a classic example and one that highlights so many elements that it s worth dissecting to get a better understanding of the media, what it wants, how it works and the role of social media in both debating and commenting on news and in creating it. You can read the BBC report of the story here.   In a nutshell, Clarkson, who co-presents the BBC show Top Gear, has been suspended by the BBC for an alleged fracas
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How to get a guest blog on The Huffington Post

Getting a guest blog on The Huffington Post is a goal and a dream for many people.  But, trying to achieve that can feel daunting and a bit overwhelming too.  Getting a guest blog on The Huffington Post isn t out of reach.  It does require research and effort but it doesn t need to be that hard. So, to help you on your way, here are some tips it s how I did it and others have used these guidelines too with success.  The important thing to remember is that there are three parts to getting a guest blog on The Huffington Post: A pitch email which strikes the right note and presents an idea that is interesting and relevant Following up after you have sent the pitch email to get a response Producing an article that provides quality content and fits in terms of tone and style And, it doesn t stop there you also need to have a clear plan for promoting your guest blog once it is live.  But, more on that later. Background The Huffington Post covers news stories but also takes guest bl
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Put people back at the heart of your PR

It s all too easy with your Public Relations to get caught up in the features of your product or service, or the fact that you are providing something that is new or different. While that is all very worthy you have to bring yourself back to some key questions if you want to pin down how to get your message across in a way that will appeal to journalists and get to the heart of what they want from an idea or news story. I was reminded of that this week in some work I ve been doing.  Always bring your PR back to people the impact your news or story will have on them, the role they play, how what you can share will help them.  No one wants to know that your widget is super fast or has a never been used before processor.  Or, that your website combines loads of data tabulated in a way that looks smart and classy.  None of it makes a difference. If you think of only one thing it has to be where s the human interest, who does this help, what is the benefit? Of course, to get your news
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20 ways to promote your guest blog post

Hurrah, you did it!  The blogger has said yes to a guest blog and you did your happy dance. Then you put your head down and sweated blood and tears to deliver awesome content.  You look forward to publish day with a nervous knot in your stomach and then when it goes live you click back to it every few minutes waiting for the comments and shares.  You ve put it out there and wait, and wait, and wait But, it just doesn t happen.  There s not much interest and you can t work out why.  You ve created fantastic content and it s on an established website that has credibility amongst your target audience.  Yet you aren t getting the interest in the article you ve written or much traffic as a result and as far as helping list building your effort has drawn a great big zero.  Sound familiar? Where are you going wrong? Of course, getting a guest blog opportunity is fantastic and you should pat yourself on the back about that.  But that is where the hard work starts.  The blogger whos
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How to get more eyeballs on your business with less time and effort

It can be frustrating.  You put all that effort into getting content out there, whether that s your blog, guest blogs or articles you ve written, but if people aren t responding and coming knocking at your door then it can feel like a waste of time. Maybe you re in the trap of churning out content week after week on your blog that is feeling more and more like a burden.  Have you fallen out of love with your business?  Well, if you ve been putting in the hours but not getting the response then it can certainly feel like that. I used to be one of those people who would always say there s never enough hours in the day .  Now, I realise there are and it s just what you do with them that makes a difference.  Sounds simple, and I don t want to pretend I ve cracked it, but I ve found that it s about making what you do work harder for you. So, to give you an example, if you write a blog then you might be able to syndicate it out so that you can get more eyeballs on it without any more
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