How to find the right journalists to send your press release to

Have you struggled to find a great news story and then fallen flat because you sent your press release to a bunch of journalists but no one was interested?  It s one of the issues that comes up time and again for entrepreneurs and small business owners trying to get eyeballs on their businesses.  Coming up with a constant stream of ideas that will be of interest to the media is challenging enough, let alone packaging it in the right way and getting it into the right hands. Have you tried media databases or buying media lists but found that you ve simply got no response?  Or, maybe you ve found some names and contact details but your press releases just always fall on deaf ears.  Or maybe you feel like you are just floundering about because you ve got an idea for a news story, and want to use press release to get media coverage, but you just don t know who to send it to or which direction to go in. The problem is that this can all too often turn into a knee jerk reaction that focu
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21 ways to make your press release stand out

Do press releases still have a role?  Yes, they do.  But, with journalists being inundated with them as well as being bombarded on social media you have to work that much harder to get your press releases noticed.  So, here are some helpful tips. 21 ways to make your press release stand out 1. Make sure it has news value If you ve identified a news story then you ve done some of the hard work already.  What I mean is that it s easy to issue a press release but the starting point has to be to pinpoint the news value in your story that will interest journalists.  A new website in itself is not a news story  you have to dig much deeper into the impact the website will have on people.  Always ask yourself the question where s the human interest?  And, then, think about the journalists you want to target and how the story is relevant to them and their audiences. 2. Make it timely Old news isn t news at all.  Mostly, news is about something that has just happened, or is about to h
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How to get featured in the media – no press release required

I see the grimace, I hear the groan.  You want to get yourself featured in the press and media but think you have to have a news story and become highly skilled in writing a press release. Well, I m glad to tell you that there are other, easier ways, to get the results you want   they re quicker too.  And, you don t have to put yourself in that situation of annoying journalists when they don t want to hear from you. Shouting about your news without a press release But, first, let s start with your news story.  If you do have a news story then that in itself is worth celebrating and shouting about.  So many small businesses and entrepreneurs let those opportunities fall through their fingers.  So, let s kick off with shouting about your news without a press release how do you do that? Quite simply, you find the right media contacts and you drop them an email or telephone them.  Yes, it sounds old fashioned but telephone still works (but you will need to ensure you re not calling
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15 classic press release mistakes – and how to avoid them

If you ve ever tried to write a press release, to get your news noticed by journalists, then  you ll know that it can be a complicated business and frustrating too. A press release is a useful tool for presenting a news story to a journalist but it s easy to get it wrong.  Knowing the common press release mistakes can help you to avoid falling into the trap of spending time on putting a press release together that isn t going to get you anywhere. 15 classic press release mistakes So, without further ado, here are 15 common press release mistakes and how you can avoid them. Failing to find the news story 1. Self promotion of course you want to promote yourself and your business but the press release is not the place for blatant promotion.  The value of coverage in the press and media comes from the third party endorsement of being featured.  This is not advertising you cannot control what the journalist writes or reports.  But, you can make their job as easy as possible by givi
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